Communicating in
Changing Times

In changing and potentially difficult times, unintended messages can do more harm than good. During these times, what and how leaders communicate, both internally and externally, can determine whether their company simply endures or thrives. Leaders need to communicate in a thoughtful and deliberate way that:

  • instills confidence and trust in their direct reports and mobilizes them to take the appropriate actions;
  • reassures and motivates employees and connects their efforts with the organization’s desired outcomes;
  • secures existing client loyalty and, ultimately, generates new business;
  • calms jittery investors; and,
  • wins over a skeptical public.

In this workshop, participants will learn strategies and techniques that will help them shape and develop a clear, compelling and credible message to a specific audience impacted by an uncertain, difficult or changing situation.

This program guides participants through the Main Message Cycle with specific consideration for the important elements of Communicating in Changing Times. Participants will consider the following:

  • How can I motivate employees to stay focused on the priorities?
  • What information, evidence or tone do I need to convey to connect with my audience and preserve or build their confidence?
  • What do investors need to remain assured in the strategy, direction and sustainability of the organization?
  • What strategies can I use when I don't have all of the answers?

These are just some of the questions that will help participants develop and deliver a message that is clear and focused, consistent, action-oriented and sets the right tone.

And, finally, the workshop provides leaders with insights into adapting not only their communication, but also their attitudes and behaviours, to help eliminate the uncertainty that they may feel when challenged with delivering a message in changing or difficult times.

 
 

Verna Rose, Cardinal Glennon Children's Hospital

“Thank you. It was one of the best workshops that I have attended.”