Creating Strategic Messages that Work

When you have an important message to get across to a key audience, the stakes are high. If you communicate a clear, compelling and credible message, you'll achieve the right outcome. If you don't, an opportunity will be lost, and the results may show up on your bottom line.

This interactive workshop is designed to help you construct a strategic message that will be heard, understood and believed. Among the skills you will learn:

  • identifying your central message
  • using simple, clear language
  • choosing appropriate stories and ideas to support your message
  • shaping your message around your audience's needs and preferences
  • establishing rapport and building trust, and
  • overcoming objections
 
 

T. Keesmatt, McKinsey & Company

“Mila, thanks again for providing such an excellent class on Sunday. As I mentioned, you are perhaps the best communications coach I have experienced and I truly appreciate your expert coaching.”